Is Social Media relevant when creating good marketing campaigns ...

Marketing has changed extensively since the advent of the internet. Most businesses believed that internet marketing would be a great way to level the playing field when it came to retail marketing allowing for smaller companies to be seen. What most companies failed to realize was that only a small percentage (very small) was able to survive in an e-commerce based market. This wasn?t?because the people were not paying attention. In fact they were paying attention more than ever. The age of internet marketing slowly allowed?the age of customer service to slowly creep in as well.

One would?be blind not to see that social media networks have been some of the most successful performers on the Internet in the last few years. Say the word ?Facebook? in nearly any part of the world and it will be recognized. With the advent of Social Media companies have had to rearrange their strategies even more because the internet has allowed businesses to become more engaged with their consumers. Consumers have more of a voice and now have the power to decide more than ever how a company grows. People are willing to pay more money for a product with better service than they are willing to pay a cheaper price for horrible service.

Naturally, companies both large and small see these as avenues for a new target audience that was previously unheard of. What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies!

Most companies are still in the very early stages of taking this next step. Just as the ?dot com? revolution is still being talked about, many believe that the social network revolution may provide companies with an opportunity to grow as never before. By taking advantage of all the benefits of social media a company can expect:

• Higher Customer Satisfaction
  When a company is seen as being active on social media sites, it has just established itself as having its proverbial ?finger on the pulse? of modern society. In a very real way, people take notice and assume that the company has something to say, that it is part of the community rather than simply a static web page. Conveying the reality that a human is creating information on the site rather than it just being a regular website plays a huge part in he customer experience.
• Better Marketing Communications
  Any marketing campaign is only as good as its effectiveness in reaching the client. As the saying goes, you can have the best product in the world but if the buyers are not located, it will remain a dream as opposed to a reality.
• Better Return on Investment
  This final factor should be the most obvious and, at the same time, the most motivating. It only stands to reason that with a larger target base, sales and publicity will naturally increase. One important thing to remember is that there are few if any costs when dealing with social sites.

There is so much that can be said about the influence has had on all companies. How do you believe Social Media can help or hinder a company. Leave your comments below or on our Facebook page.

Marketing is changing and PrecisionIR can help keep you in the spotlight. Visit www.precisionir.com for more information.

Source: http://blog.precisionir.com/2012/07/30/is-social-media-relevant-when-creating-good-marketing-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=is-social-media-relevant-when-creating-good-marketing-campaigns

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