Ikea prints 211 million copies of its product catalog every year. That's more than 20 times the population of Sweden, the home of the build-it-yourself furniture empire. These are impressive numbers for a print catalog in a digital world, but Ikea is now changing with the times with a head-first dive into augmented reality.
Source: http://feedproxy.google.com/~r/GearFactor/~3/QJSQqzRPbWM/
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