Swix Sport USA has committed to be the title sponsor of the American Birkebeiner nordic ski races in a two-year deal that will include marketing and merchandise branding for the 41-year-old event.
The equipment and apparel company replaces Subaru as the leading sponsor for the ski events, the largest in North America.
?We are very excited about this partnership with Swix,? said Ben Popp, Executive Director of the American Birkebeiner Ski Foundation. ?It is an exceptional company and very forward thinking. We both see great potential for new ways to support our skiers and grow the reach of the sport.?
Skiers race off the start line of the 2013 American Birkebeiner. Photo by Mark Milford
Swix will produce a line of Birkie branded clothing and create a Swix concept area at the Birkie expo.
?Its global presence, focus on elite and citizen skiers alike, and range of products and services make Swix a great match for the Birkie,? said Susan Kendrick, Marketing/PR Director, American Birkebeiner Ski Foundation. ?We?re all looking forward to working together. This relationship is a great addition to the Birkie?s offering of year-round outdoor recreation, health, and fitness.?
The 41st American Birkebeiner will be held in Hayward on Feb. 22, with related events stretching from the 20th to the 23rd. More than 10,000 skiers are expected to participate, helping generate more than $1 million in revenue for the non-profit American Birkebeiner Ski Foundation.
Source: http://theactivepursuit.com/swix-signs-on-as-american-birkebeiner-title-sponsor/
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